When buying a new house in Ghana, you may wonder whether it is better to buy directly from a developer or work with a real estate agent.
Buying directly from a developer means dealing with the company selling its own development. This can work well when you already know the project you want. However, the developer’s sales team will naturally focus on selling properties within their own development.
A real estate agent can give you a wider perspective. Instead of representing only one development, an agent can help you compare properties from different developers and sellers based on your budget, preferred location, property type and specific needs.
This is where an agent can become particularly valuable. Rather than asking, “Which house from this developer should I buy?”, your conversation can become, “What other property options are available for me?”
A good agent can also help you understand different neighbourhoods, arrange viewings, communicate with sellers, negotiate where appropriate and guide you through the buying process.
For Ghanaians living abroad, having a trusted professional on the ground can be even more useful because you may not be available to visit multiple properties or deal with every step yourself.
A developer sells its properties. A good agent helps you compare the market and find what fits you.
Related reading: Why Work With a Real Estate Agent When Buying a House? · Real Estate Agency Agreements and Commission Explained · Agent Involvement in Property Transactions